Influencer Marketing Whitepaper

Industry report: Hong Kong Instagram influencer marketing spending report (Q1 2022)

Published July, 2022

Knowing market trends and budget spending helps owners and marketers make better business decisions. As an influencer data analytics company in Hong Kong, we analyzed over 12,000 Hong Kong influencers’ Instagram activities across 4,000+ local and international brands in Q1. From this report, you can learn more about:

  • Total influencer spending in Q1 
  • Influencer spending per industry
  • Brand’s preference on influencer tier & type
  • Top brands spending on influencer marketing in Q1